I think the best kind of marketing plan or advertising plan is one that doesn't seem like it's trying too hard. One that shows whatever you're selling is cool...just because it is. No reason. These H&M commercials (which just happen to feature two super attractive members of the male species) completely embody that and have a little humor. Which is making me swoon/drool/crave for H&M online shopping. Also for a boyfriend that I can clothe. Agree?